Customer's Market Perspective:

Healthcare Professionals or Consumer Product Customers

Qualitative interviews to assess the current product
landscape & future product launches to include:

- identifying and assessing product attributes

- measuring preference of existing and new products

Quantitative online survey interviews to assess
qualitative assessment of the current product landscape
& future product launches to include:

- ranking by importance of new and existing product attributes

- generate preference shares for existing and new products


 

 

BEC Consulting, LLC

"your market research & marketing department"

 

 

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