William V. Lawson, M.B.A., M.S.W.

            - market research and consulting
            - market research: project management: qualitative & quantitative
            - methodology & design
            - qualitative moderating consulting: optimize business plans & commercialization


Education: Bachelor of Arts - Economics and Spanish, Marketing M.B.A., Masters Social Work
Eli Lilly & Co: 28 years of sales, marketing, pricing & market research,
Marketing: New Product Pricing, R and D Prioritization, Long Range Forecasting, Market Research
Therapeutic Areas: Infectious Disease: antibiotics/antivirals, Diabetes, CNS: Depression, Anxiety, Schizophrenia, Analgesia/Pain, Cancer, Growth Disorders, Osteoporosis, Parkinson's Disease
Notable Projects: Pre-Clinical Opportunity Assessment Model: Diabetes Business Strategy; Corporate Marketing Metrics, Product Forecasting: Pre-launch, marketed products
Other Experience Areas:
Sales – field sales representative & management; Marketing –Management in Global Pricing for New and Marketed Products, Country Marketing Director Overseas; Market Research – Global Management, Project Management, Moderating: IDI's & Groups Worldwide


Phone: 317-251-1934, 317-538-2145
William V. Lawson

BEC Consulting, LLC

"your market research & marketing department"